Privacy Policy

1. Introduction

This Privacy Policy describes how Lookovation ("we," "us," or "our") collects, uses, and shares your personal information when you visit or use our website www.wonbeauty.com, our Won Beauty mobile application, and related services (collectively, the "Service").

We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains your rights regarding your personal information and how we comply with applicable privacy laws.

2. Description of Service

Won Beauty is an AI-powered beauty recommendation platform that revolutionizes beauty shopping through personalized product recommendations. Our Service analyzes users' features and current makeup routine to generate personalized compatibility scores, helping consumers make informed purchasing decisions and avoid wasting money on ineffective products.

Our platform provides honest assessments of how makeup products will actually perform for individual users, offering realistic product compatibility based on your specific characteristics, application style, and existing product collection. We serve as a trustworthy intermediary between beauty consumers and the overwhelming marketplace of products, prioritizing transparency over marketing-driven recommendations.

3. Information We Collect

3.1 Information You Provide Directly

We collect information you provide directly to us, including:

• Account Information: Name, email address, username, password, profile information
• Contact Information: Phone number, mailing address
• Beauty Profile Information: Current makeup products used, skin tone, undertones, preferences, application style
• Optional Visual Analysis: Facial photos for enhanced product compatibility (processed on-device only)
• Communications: Messages, feedback, support requests, survey responses, product reviews
• User Content: Posts, comments, reviews, photos, videos, and other content you submit

3.2 Information Collected Automatically

When you use our Service, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device identifiers, mobile network information
• Usage Data: Pages visited, time spent on pages, click-through rates, search queries, product interactions, compatibility scores viewed
• Location Information: General geographic location based on IP address (precise location only with your consent)
• Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies
• Beauty Interaction Data: Products viewed, compatibility scores checked, recommendations received

3.3 Information from Third Parties

We may receive information about you from third parties, including:

• Social media platforms (when you connect your accounts)
• Business partners and affiliates
• Data analytics providers
• Marketing partners
• Public databases and directories

4. How We Use Your Information

We use your personal information for the following purposes:

4.1 Service Provision

• Provide, maintain, and improve our Service
• Process transactions and payments
• Create and manage your account
• Provide customer support
• Send service-related communications

4.2 Communication

• Send product compatibility notifications and recommendations
• Respond to your inquiries and requests
• Send important notices about our Service
• Conduct surveys and collect feedback about beauty products and preferences

4.3 Analytics and Improvement

• Analyze beauty product compatibility and user preferences
• Conduct research and analytics on product effectiveness
• Improve our recommendation algorithms and compatibility scoring
• Develop new features and enhance personalization
• Generate anonymized insights for beauty industry research

4.4 Legal and Security

• Comply with legal obligations
• Protect against fraud, abuse, and security threats
• Enforce our terms of service
• Resolve disputes and investigate violations

5. Information Sharing and Disclosure

We may share your personal information in the following circumstances:

5.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

• Payment processors
• Cloud hosting providers
• Email service providers
• Analytics providers
• Customer support platforms

5.2 Business Transfers

In connection with any merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5.3 Legal Requirements

We may disclose your information when required by law or in response to:

• Valid legal process (subpoenas, court orders)
• Government requests
• Law enforcement investigations
• Protection of our rights and safety

5.4 Consent

We may share your information with your explicit consent or at your direction.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

7.1 Access and Portability

• Request access to your personal information
• Receive a copy of your data in a portable format

7.2 Correction and Updates

• Request correction of inaccurate information
• Update your account information at any time

7.3 Deletion

• Request deletion of your personal information
• Delete your account and associated data

7.4 Restriction and Objection

• Restrict processing of your information
• Object to certain uses of your data

7.5 Marketing Communications

• Opt out of marketing emails
• Unsubscribe from newsletters and promotional content

To exercise these rights, contact us at privacy@wonbeauty.com.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Service. Types of cookies we use include:

• Essential Cookies: Necessary for the Service to function properly
• Performance Cookies: Help us analyze how the Service is used
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings, but disabling certain cookies may affect the functionality of our Service.

9. International Data Transfers

Your personal information may be transferred to and processed in countries other than India. We ensure appropriate safeguards are in place for cross-border data transfers, including:

• Standard contractual clauses approved by relevant data protection authorities
• Adequacy decisions by the Government of India or relevant authorities
• Binding corporate rules where applicable
• Your explicit consent for specific transfers where required by law

We comply with applicable Indian data protection laws, including the Digital Personal Data Protection Act, 2023, when transferring personal data outside India.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider include:

• The nature and sensitivity of the information
• Legal and regulatory requirements
• Business needs and legitimate interests
• Your relationship with our Service

11. Children's Privacy

Our Service is not intended for children under the age of 13 (or the minimum age in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information.

12. Third-Party Links and Services

Our Service may contain links to third-party websites or services. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you access.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

• Update the "Last Updated" date
• Notify you of material changes via email or through our Service
• Obtain your consent if required by law

Your continued use of our Service after changes become effective constitutes acceptance of the updated Privacy Policy.

This Privacy Policy is governed by Indian law and complies with the Digital Personal Data Protection Act, 2023. This template is for informational purposes only and does not constitute legal advice. Please consult with a qualified attorney to ensure compliance with applicable Indian laws and regulations.